Matchstick manufacturers are responsive to the new impulses of the age. Ideas for new brands are gathered from innovations in technology, politics, art, architecture, celebrity culture, etc. Widespread copying presents a great problem for many manufacturers. Registering and protecting brands and trademarks is not a possibility until 1884. At that point, many matchstick manufacturers begin to guard their copyrights and increasingly lay claim to originality. Bold branding becomes ever more important as market competition grows. More and more commonly, boxes are labelled with images of animals, myths and folk tales, kings and heroes of war.